Friday 20 April 2012
Sorry it’s been a
while but here's what I have been up to lately! Some Visual Merchandising with
a Premium menswear brand. My idea behind this particular piece is based on the stereotypical
look of the brand, smart/casual and a trendy young individual. It’s all about
creating an outfit making it easy to shop for the customer, when they like one
thing in the outfit the intention is they see it as a whole and want to buy it
with these items that particularly complement the piece they may like. The
blazer is a rich dusky blue with brown functional buttons on the cuffs. The
inner lining matches the print of the shirt therefore the shirt is practically
made to go with blazer. The shirt also has brown buttons yet with a slight
vintage feel. The jeans dress the outfit down but tapering in at the bottom
makes the outfit more suitable for the younger trendy gentlemen, there are two
layers of jeans with the top one having a slight turn up showing options of how
to add more character to the outfit and the under layer suggests a more dressed
down Silhouette. The Brogue’s finish the outfit off;
they attract the eye to the details in the jacket and make the outfit look more
tasteful. The vintage brief case pulls the outfit together making it look like
a finished display. I used a vintage photo frame, small magazine, a belt and
other accessories that the suited customer may want in this outfit.
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